Do Turkish Airlines Even Get Social Media? #smlondon
Creating a decent social-led campaign can be difficult. The lines can be somewhat blurred between social media, marketing and PR…they all want a piece of the social media pie (and who can blame them!)....
View ArticleEmotional Branding and the Strange Case of Lynx #smlondon
As marketers, a soft centre of emotion should ideally be at the heart of everything we do – but it’s all too easy to forget that when you’re busy crafting a snappy tweet or ad campaign. Recently,...
View Article3 Brands with Killer Social Media Techniques #smlondon
Social media has become a crucial extension of digital marketing, and this is why lot of companies have jumped on the social media bandwagon. We have heard a lot about famous brands and how they are...
View Article3 Ways to Optimise Your Marketing Budget #smlondon
What’s your first thought when you see awesome TV commercials? You’re probably thinking: “that costs a lot of money.” It does. The greater the investment is – the better the commercial turns out to be....
View Article6 Brands That Have Created Donald Trump Inspired Ad Campaigns #smlondon
While most of the world still comes to grips with Donald Trump’s surprising election win on November 8th, a few savvy brands are taking advantage of the U.S. election to craft creative ads that play...
View Article