Exploring PizzaExpress’ Playful Social Strategy #smlondon
We all love pizza and if you don’t, it’s only probably because you are allergic to dairy or gluten, or you are just mad and do not understand how to appreciate good food! A family favourite with so...
View ArticleHow Taking #OneDayOffline with Cathay Pacific Could Benefit You #smlondon
Ever thought about taking just one day offline? Imagine everything you could achieve in 24 hours without the distraction of social media, your phone, your computer or your iPad. Think about the time...
View ArticleHow Brands and Companies Celebrated Back to the Future Day #smlondon
We’re officially in the “future” ladies and gents. Today – October 21st 2015 – is the day that Marty McFly and Doc Brown travel to in that famous movie about the future. Of course, in this modern...
View ArticleHow Do O2 #BeMoreDog on Social Media? #smlondon
O2, a hugely successful phone company are known for being unique – from their great TV adverts to interesting campaigns, they really know how to stand out from the crowd. Most recently, O2 Sports...
View ArticleDo Turkish Airlines Even Get Social Media? #smlondon
Creating a decent social-led campaign can be difficult. The lines can be somewhat blurred between social media, marketing and PR…they all want a piece of the social media pie (and who can blame them!)....
View ArticleEmotional Branding and the Strange Case of Lynx #smlondon
As marketers, a soft centre of emotion should ideally be at the heart of everything we do – but it’s all too easy to forget that when you’re busy crafting a snappy tweet or ad campaign. Recently,...
View Article3 Brands with Killer Social Media Techniques #smlondon
Social media has become a crucial extension of digital marketing, and this is why lot of companies have jumped on the social media bandwagon. We have heard a lot about famous brands and how they are...
View Article3 Ways to Optimise Your Marketing Budget #smlondon
What’s your first thought when you see awesome TV commercials? You’re probably thinking: “that costs a lot of money.” It does. The greater the investment is – the better the commercial turns out to be....
View Article6 Brands That Have Created Donald Trump Inspired Ad Campaigns #smlondon
While most of the world still comes to grips with Donald Trump’s surprising election win on November 8th, a few savvy brands are taking advantage of the U.S. election to craft creative ads that play...
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